On YouTube, you can:

• Watch content you enjoy – Stream videos and music you love across a wide range of topics and genres.
• Upload your own videos – Share original content you create, from short clips to long-form videos.
• Share with your network – Easily share videos with friends, family, and a broader global audience.

In short, YouTube lets you both consume and create content, and connect with people around the world through video.

YouTube is designed for a wide range of users:

• Everyday viewers – Anyone can sign in to watch videos and listen to music they enjoy.
• Casual uploaders – You can upload personal or hobby content to share with friends and family.
• Creators and brands – There are dedicated tools and programs for creators, advertisers, and developers who want to grow an audience or build a business on the platform.

Whether you’re just watching or actively publishing, YouTube provides options that fit different levels of engagement.

YouTube offers several ways to support more professional use of the platform:

• Creators – Dedicated creator tools help you upload, manage, and analyze your videos so you can grow your channel and audience.
• Advertisers – Advertising options let businesses reach viewers at scale, placing ads alongside relevant video content.
• Developers – Developer resources and APIs enable integration of YouTube content and features into apps and services.

These capabilities help individuals and organizations reimagine how they share content, reach customers, and build communities through video.